Spectacular - Branding
Spectacular is a new and exciting optical retailer concept. I have created a brand that knows buying and wearing glasses is a cool and exciting experience, not a dull and boring one as the public commonly perceives, so I have created a vibrant and confident optical retailer brand.
A set of billboard and social media campaigns slowly introduces the public to the new brand, as well as a brand introduction website and video. I have also made a physical product box, one that a customer would receive when buying a pair of glasses from the Spectacular brand.
