Cosy Stitching Co Branding
Cosy Stitching Co is a cross stitching business founded in 2023, where I created the entire visual identity including the logo, colours, typography, the packaging and its contents. The brief was to create a brand that positions itself as a self-care tool, which therefore needed to feel cosy, welcoming and warm. I started off by crafting the logo and selecting suitable colours and fonts that aligns with the brands ethos.
Once we had landed on the colour palette and typography style, I worked closely alongside the client to create the product packaging that a customer would receive. The aim was to make everything heavily design-considered, from the mailer box itself, to all of the contents inside. I think that I have created a brand identity that answers the clients brief, and is as exciting to look at as it was to create.
