Adidas TERREX United By Summits FW23 OOH
It was my job to explore and help craft the direction of Adidas TERREX’s winter 2023 OOH campaign. I had a rough brand direction document of the overarching new Adidas look and feel, but I was given the opportunity to help lay the foundations of how the TERREX world would look - defining rules on the logo placement, imagery style and the simplicity of content included.
This was a great project to work on as I had the opportunity to work with the client to explore how these designs would be created, and I was able to help direct the Retouch department on what was needed from our selected imagery. I have created a set of designs that are really bold and strong, and make for a successful campaign that is aligned with the wider Adidas direction.
